Marketing and communications professional with media, advertising and web experience; strong interpersonal and social media management skills; ability to work under strict deadlines in a fast-paced environment; excellent writing and editing capabilities; proven leader who can develop creative ideas for campaigns and media platforms.


James Madison University  Harrisonburg, VA

Bachelor of Arts, May 2010

School of Media Arts & Design

Major: Corporate Communications    Minor: Film Studies

Projects, writing samples, professor recommendations and audio/video clips available at:


U.S. Travel Association: nonprofit umbrella organization representing the travel industry with a mission to promote travel to and within the United States.

Communications Assistant Manager/Media Coordinator November 2012-Present

 Proofs, edits and fact checks all written content within the organization before it is distributed.
 Creates, produces (in HTML) and disseminates weekly internal memo, U.S. Travel Weekly.
 Compiles and distributes daily media articles for the organization’s Media Scan.
 Composes weekly travel-related articles for U.S. Travel News Brief publication.
 Writes editorial (in HTML) and edits monthly U.S. Travel Outlook.
 Manages major social media and video platforms for company. Twitter: @USTravel; Facebook: U.S. Travel Association; Vimeo: U.S. Travel.
 Produces (in HTML), edits and distributes all press releases and member communications.
 Manages and maintains daily website content.
 Creates PowerPoint presentations and talking points for key members of staff, including CEO.
 Executes PowerPoint and video “run of shows” for CEO at various speaking engagements.
 Edits and produces videos for events, meetings and presentations as well as directs and assists with internal video projects.
 Plans and manages yearly National Travel and Tourism Week event.
 Posts, edits and manages external website, Discover America Partnership.
 Creates and maintains monthly talkers for CEO and staff.
 Media archivist for photographs and video content within organization.

 Designed new version of weekly internal staff memo, U.S. Travel Weekly to increase internal communication within organization.
 Created social media strategies for main events and conferences to generate engagement on key advocacy efforts.
 Developed company AP style guide for branding and editorial standards.
 Redesigned company website, to increase traffic and expand membership.
 Initiated social platforms and website content for new campaign, Travel Effect to amplify messaging.
 Designed various “Tweet Sheets” for events and Travel Effect research studies, which assisted members in creating company social strategies.
 Wrote content for annual reports and board books that spotlighted company accomplishments and efforts.

Tier 10: digital targeted marketing company devoted to the auto industry.

Marketing Manager July 2011-November 2012
 Created and updated offer sites, campaign orders and budget profiles within the CRM company model.
 Assisted with media buys and campaign creative.
 Created daily Facebook content for clients.
 Generated vital reports for clients within Ifle and Excel programs.
 Worked with account executives to organize and implement web conferences to discuss monthly marketing recommendations with key accounts.
 Edited campaigns before they are sent out to print.
 Developed and presented PowerPoint presentations to service existing clients and pitch new business.

 Conceived and implemented new communication tools to enhance client relationships.
 Improved order tracking and client payment mechanisms to increase productivity.
 Contributed unique creative ideas to prominent Lexus campaign which generated added revenue.

Bravo Media Affiliates: production and media company specializing in the lighting industry.

Product Data Coordinator & Client Support Coordinator February 2011-July 2011
 Collected, maintained, distributed and updated product data and inventory feeds.
 Engaged in client and sales support.
 Monitored sales forecasts and progress for key accounts.

 Wrote product descriptions and improved existing marketing copy.
 Developed new value-added opportunities for clients.
 Improved client and vendor tracking reports.


Proficient in: Adobe Creative Suite programs (PhotoShop, InDesign, Dreamweaver and Illustrator), Camtasia, RealMagnet, CRM technology-Drupal, Salesforce, Microsoft Word, Excel and PowerPoint, Audacity and iMovie and other video programs such as VLC and Windows Media Player.


“Veronica is flat-out smart, and the organization that hires her will be getting a hard-working, creative-yet-disciplined young person able to contribute from day one.”

— Dr. John Guiniven, Corporate Communications Professor

“Veronica is the kind of student who is both thoughtful and expressive, able to grapple with challenging concepts and articulate cogent reactions to those very concepts.”

–Dr. Matthew Rebhorn, English Professor