I am currently a student at James Madison University studying Corporate Communications in the School of Media Art & Design. I was assigned a project for my Web Communications class to create a blog on interactivity. Because the subject is so broad, I have been touching on various subjects that I am finding most important on interactivity. Interactive marketing, the advantages of negative feedback and how companies should respond to it and word of mouth marketing are just a few issues I have been touching on in my blog. Enjoy and feel free to comment!